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CSR Insight · July 2026 · 8 min read

Designing CSR Programmes for Outcomes, Not Outputs

Counting workshops is easy. Demonstrating change is harder — and far more valuable. A practical guide for CSR and ESG teams.

Under Schedule VII of the Companies Act, CSR spending in India has grown into a significant source of social investment. As portfolios mature, boards and stakeholders increasingly ask a sharper question: what changed?

Start with a theory of change

A clear chain from inputs to activities, outputs, outcomes and long-term impact makes assumptions visible and measurable. It also helps partners agree on what success looks like before funds are deployed.

Baseline everything that matters

Without a baseline, an endline is just a number. Light-touch baseline surveys at the start of a programme are one of the most cost-effective investments in credible reporting.

Report honestly

Programmes that report challenges alongside achievements build lasting trust. Transparent reporting is not a risk to a partnership — it is the foundation of one.

An informational article by ProGrow Foundation. It does not describe specific beneficiaries or completed programmes.

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